If you owna business that has an online presence, you have probably heard the term SEO, or Search Engine Optimization, bandied about. But what is SEO exactly? SEO is what allows search engines to find your web site. This is a necessity if you want to sell online because 4.9 billion Internet searches take place ever month, according to a research study conducted by comScore qSearch. When you do the math, that amounts to 1,890 searches conducted every second!
SEO relies on keywords and phrases that are relevant to online users conducting searches. Over 40 percent of people using search engines click on the highest ranking link every time, and very few people click past the first page. As you can see, having high search engine rankings is an absolute necessity these days.
The best people to answer the question, “What is SEO and what can it do for my company?” are social media consultants with exchange server hosting experience. When you ask such consultants, “What is SEO?” they can provide you not only with the definition of the term, but information on specific SEO techniques that work to increase search engine rankings. These consultants know how to use social media as a means of drawing traffic to your site, thus increasing your internet visibility. “Greater online visibility” is the best answer to the question, “What is SEO, and what can I expect from SEO marketing companies?”
In 2011 alone, $6.4 billion dollars were spent on advertising the world over. Unfortunately, many of these dollars went to pay per click advertising, which has a much lower cost per conversion than older forms of advertising such as television, radio, and print. Many online users find pay per click advertising to be quite annoying, and it not a particularly effective method of marketing. In fact, 84 percent of 25 to 34 year olds report having left a once beloved website due to intrusive or irrelevant advertising. Companies who rely heavily on the pay per click model should be asking instead, “What is SEO and what can it do for me?” Learning the answer to the question, “What is SEO” can help make your business a more profitable organization. What is seo? The short answer to the question is that SEO is money well spent.