If you own a small business, there is a good chance that you have heard the term Search Engine Optimization (SEO) before. You may have had a million questions upon learning about this technique of online marketing, such as “what exactly goes into Search Engine Optimization?” “What makes one reseller plan better than another?” or “Does it actually work?”

I am writing in hopes of answering these pressing questions you may have pertaining to SEO. Having six years of web marketing experience, I trust that you will find my advice and information very helpful as you begin your campaign of Search Engine Optimization marketing.

Let us address the first question I listed…what exactly goes into SEO? Well, there are a few different strategies to choose from when choosing an SEO reseller plan. The most successful of them, however, is known as content creation. The ultimate goal of a reseller campaign will be to (as the title of the marketing strategy suggests) to optimize the search engine ranking of your website.

Let us not forget the importance of web design. No internet marketing firms will gain you any leads whatsoever without high quality web design. Good web design is easy to use, navigate, intuitive, and aesthetically pleasing. Your small business web design should not make your potential customers work any harder than they need to in order to access your products.

The best way to garnish high quality web design and SEO content is to outsource your marketing to a reputable firm. This is where the second aforementioned question comes into play…what makes one reseller plan better than another? Great SEO firms will have a staff of in house writers who compose creative, compelling, and relevant articles and blog posts, as well as talented web designers to create you a beautifully functional site.

This published content will then be posted around to various social media websites. The goal here is to influence people to share the content, thus making your brand and link more pervasive on the web. The more high quality content that is published under your name, the higher up your website will rank on Google search engine results pages.

Now for our last concern…does SEO actually work? This question can be answered with data. Consider for a moment that 93 percent of all online experiences begin with a search engine, and 75 percent of people who use search engines do not click beyond the first page of results to find the good or service they are looking for.

Online service providers and retailers alike claim that over 39 percent of total sales are derived from search marketing. Imagine making almost 40 percent more sales than you are currently. Now ask yourself if SEO and web design is worth your time and money. Continue.

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