In this day and age, internet marketing has come a long way. One of the most popular methods of internet marketing today is search engine optimization, because search engine rankings really matter. With that said, Google Penguin, an algorithm dating back to April 2012, is intended to decrease search engine rankings of websites that violate their webmaster guidelines by using black-hat SEO techniques.
On that note, keyword stuffing, invisible text and other black-hat SEO techniques may work in the short term, but will not be as effective as white-hat techniques in the long run. Fortunately, there are SEO companies who offer white label SEO or private label SEO and