In this day and age, internet marketing has come a long way. One of the most popular methods of internet marketing today is search engine optimization, because search engine rankings really matter. With that said, Google Penguin, an algorithm dating back to April 2012, is intended to decrease search engine rankings of websites that violate their webmaster guidelines by using black-hat SEO techniques.
On that note, keyword stuffing, invisible text and other black-hat SEO techniques may work in the short term, but will not be as effective as white-hat techniques in the long run. Fortunately, there are SEO companies who offer white label SEO or private label SEO and can help their clients legally and justly.
Many times, a white label SEO reseller can help companies get a high quality internet marketing presence because white label SEO is extremely beneficial. It is a type of SEO in which the marketing company creates a unique branding campaign for their clients. This allows the client to spend more time on the core area of their business, rather than worrying about marketing.
At the end of the day, SEO makes a huge difference in marketing. Companies that use blogging as a marketing tool have a staggering 434% more indexed pages, which in turn results in more leads. Plus, link-baiting, link-farming and reciprocal links are generally frowned upon by Google, so linking for SEO purposes must be genuine. Therefore, it pays to trust a reputable supplier of SEO marketing solutions.