Despite all of the hoopla surrounding social media marketing, email marketing continues to be a highly effective form of internet marketing. For example, recent statistics show that nearly 45% of all email users admit that email marketing influenced at least one of their purchases over the past 12 months.

When it comes to marketing through electronic mail, there are also some statistics of which businesses must be highly aware. For example, when it comes to getting the attention of e-mail users, what the companies put in the subject line is critically important. This is because nearly two-thirds of mail recipients say that the decide whether to open or discard a piece of mail based upon the words in the subject line. Thus, email marketing providers must take great care in anticipating what will get people’s attention.

Two or the biggest advantages of e-mail marketing are its efficiency and affordability. Whether businesses choose to do it themselves, or hire a email sending services, they can reach thousands of prospective customers at a fraction of the cost of other marketing options. This makes e-mail marketing an excellent option for small businesses and start-ups that do not possess the resources of larger, more accomplished companies.

As we begin 2014, internet marketing is a fact of life for every businesses, so it will be the smartest and most innovative companies that come out ahead. In order to accomplish their goals, businesses must utilize whatever tools are most effective. At this time, email remains a formidable marketing resource.