Did you know that 70 percent of search engine queries are run through Google? Businesses realize now how important search engines results are in determining who does or does not view their site. Did you know, for example, that 18 percent of organic links go to the number one rank on Google for each search? The closer a company website is to the top for keywords and phrases relevant to their business, the more web visibility they will gain.

Most SEO as it is practiced by professional SEO companies focuses on content creation. Content helps boost site rankings when it contains relevant keywords and phrases, as well as links. When the content is interesting and engaging, it also draws in readers based on that alone, which helps boost site credibility for algorithms. About 75 percent of marketers who have SEO campai