If you owna business that has an online presence, you have probably heard the term SEO, or Search Engine Optimization, bandied about. But what is SEO exactly? SEO is what allows search engines to find your web site. This is a necessity if you want to sell online because 4.9 billion Internet searches take place ever month, according to a research study conducted by comScore qSearch. When you do the math, that amounts to 1,890 searches conducted every second!

SEO relies on keywords and phrases that are relevant to online users conducting searches. Over 40 percent of people using search engines click on the highest ranking link every time, and very few people click past the first page. As you can see, having high search engine rankings is an absolute necessity these days.

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