The internet has changed a lot of aspects of daily life for us. We can learn anything about anything at our convenience, we can buy almost anything we want, and where we used to rely on TV and print media to find new businesses, we now use search engines. In fact, 93 percent of all experiences on the internet begin with typing something into a search engine. ComScore qSearch found in a recent study that every month 4.9 billion internet searches are conducted. That comes to 1,890 every second of every day. It can be easy to see why the most successful marketing today happens through search engines.

Search Engine Optimization, or SEO, is a method of finding common search terms associated with a particular business and integrating them into the website of that business, which makes them show up near the top