Despite all of the hoopla surrounding social media marketing, email marketing continues to be a highly effective form of internet marketing. For example, recent statistics show that nearly 45% of all email users admit that email marketing influenced at least one of their purchases over the past 12 months.

When it comes to marketing through electronic mail, there are also some statistics of which businesses must be highly aware. For example, when it comes to getting the attention of e-mail users, what the companies put in the subject line is critically important. This is because nearly two-thirds of mail recipients say that the decide whether to open or discard a piece of mail based upon the words in the sub