In the age of the internet, many businesses have chosen to forego physical media in favor of online marketing options. Though internet marketing is effective, one survey conducted by Millward Brown, a leading global research agency, found that physical media left a “deeper footprint” in the brain. Someone must be seeing the value, because in 2010 alone $153.3 billion was spent in the U.S. on direct marketing.

Direct mail campaigns were revolutionized in 1872 with the first Montgomery Ward catalog which set the stage for today’s direct mail postcards. Postcard direct mail can be very effective when done right. Here, we’ll look at 10 ways to make direct mailing postcards work for your business.

1. Have a plan. If you have a specific purpose for your business postcards, they’re more likely to