The internet is becoming increasingly important for commerce. Today, most businesses have websites in order to try and take advantage of the opportunities online. However, simply having a website is not enough if companies want to really harness the true potential of commerce and marketing on the internet. This is because websites are only good if people can find them. The number one way people find things on the internet is through search engines. In fact, almost 40% of online customers come to retailers by way of search engines. Almost 90% of internet users in the United States say that they browse or research products online. With more and more people shopping on their mobile devices, the internet’s potential is only going to grow.
The key to taking advantage of search engines is being able to be ranked highly by them for keywords related to your business. The higher your website is ranked, the more likely people are to visit it. More visitors usually translates into more customers. But how do you affect your site’s ranking? The answer is called search engine optimization.
Search engine optimization, or SEO for short, is a set of techniques designed to push up a site’s rank in search engines. SEO is one of the most effective online marketing techniques because it targets search engines’ natural links, a tool that most people on the internet are already using to find products and services. Because SEO targets search results, people are more likely to click on SEO generated links to a company’s website than paid links. In fact, almost 75% of internet users completely ignore paid links.
Another way businesses can take advantage of the potential the internet provides is by using social media. Though relatively new, social media has quickly become incredibly popular. In fact, 9 out of 10 adults who are online say that they extensively use social media. Best of all, many social media websites are completely free to use.
Unfortunately navigating SEO and social media without the proper expertise can be difficult. Many small businesses cannot afford to devote in house resources and time to these marketing strategies. Fortunately, SEO resellers can help. SEO resellers allow companies to outsource their SEO and social media marketing needs. This allows small businesses to tap the power of professional online marketing services. If you would like more information about SEO resellers or to become an SEO reseller, you can search the internet.